The benefits your company provides to employees are an important piece of their company commitment. COVID-19 has made benefits are more important than ever. In some cases, because of COVID-19, this year your company will be offering virtual open enrollment. It is benefits that get them through some of life’s most challenging times.
Preparing for the challenge of benefits enrollment is going to be a priority this year. This is why how you advertise the benefits and enrollment must be effective. Preparing to deliver the messaging about how benefits are changing and how open enrollment will be different will require working out strategy months in advance.
If employees are working virtually, it may not do well for your strategy to be to print bundles of fliers. If nobody is in the office to see posted fliers, then the information will be lost and employees will be confused about how their benefits are changing and how they can opt into those changes. Virtual open enrollment will be new to many of your employees who are more accustomed to in-person meetings. Planning can help ease them through this transition.
Create content that delivers a clear message regarding any new benefits available to employees, and have a plan for how you’re going to distribute that content. Posting messages on the company intranet, through email, during video conferences, webinars, and social media are just a few channels where you can reach your employees by virtual means. Another key area to reach out to employees is through text messaging.
No matter how many of these channels you utilize, it’s important that you track the effectiveness of how they work. Get feedback from employees and see what knowledge they are gaining regarding virtual open enrollment, and which avenue they were more likely to gather this information. Knowing this information will help to improve your information distribution strategy.
You can even use software to help you gauge engagement. If you post videos, track the viewing stats, click-throughs, and how long employees spend watching the content. What devices are they most likely to view content on? You can gather this information through your web site’s stats. Are they more likely to view it on their phones, or through their computers? Knowing this can help in how you design your messages.